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Welcome to the 3rd episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.

Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.

The focus of this series is "Responsible Direct Trade Coffee Relationships".

The five episodes of this series are:

1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY

2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ

3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA

4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY

5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTY

In this episode of the podcast series, Lee and Matthew discuss the intricacies of risk distribution in the coffee industry.

The discussion highlights the differences between traditional commercial supply chains and direct trade, emphasizing the importance of transparency and communication.

They explore the various risks faced by coffee farmers and buyers, and propose that responsible direct trade, when managed effectively, can mitigate these risks and build stronger industry relationships.

Lee also shares practical advice for coffee business owners on aligning their investments in marketing with their supply chain strategies.

Tune in to gain valuable insights on how to navigate and thrive in the ever-evolving coffee market.

Connect with Matthew Thornton and Arkena Coffee Market here:

https://arkenacoffee.com/

https://www.instagram.com/arkenacoffee/

Email: [email protected]

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