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Welcome to the 4th episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.

Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.

The focus of this series is "Responsible Direct Trade Coffee Relationships".

The five episodes of this series are:

1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY

2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ

3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA

4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY

5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTY

In this episode of the podcast series, Lee and Matthew explore the transformative role of technology in the coffee industry, covering topics such as NFTs, AI, blockchain, and various types of tech like farm tech, FinTech, usability tech, and social tech.

The conversation highlights how these technologies are enhancing efficiencies, promoting transparency, and reshaping direct trade coffee relationships.

The episode also discusses crucial issues like data integrity, the risks and benefits of crypto payments, and the potential of AI to revolutionize the certification process.

Follow along as they envision a future where technology empowers both farmers and buyers for a more equitable industry.

Connect with Matthew Thornton and Arkena Coffee Market here:

https://arkenacoffee.com/

https://www.instagram.com/arkenacoffee/

Email: [email protected]

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