November 06, 2025

EP 1479 George Howell and Tim Wendelboe - Causes of Instability in Coffee Today - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

29 minutes

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This is the 4th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.

George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.

Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.

In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.

The five episodes in this series are:

1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo

2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE

3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g

4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE

5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI

In this episode of the podcast series, Lee, George, and Tim discuss the various forces impacting the coffee value chain beyond climate change.

They explore trends such as the shift from agricultural to manufactured coffee products, the importance of black coffee, and labeling strategies.

The conversation delves into the complexities of the coffee crisis, defining quality in coffee, and the challenges faced by new coffee businesses in today’s market.

They also touch upon the roles of flavored coffees, the concept of specialty coffee, and the influence of market forces like inflation and the rise of matcha in cafes.

Connect with George Howell here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

Connect with Tim Wendelboe Here:

https://timwendelboe.no/

https://www.instagram.com/timwendelboe/

https://www.youtube.com/@TimWendelboeCoffee

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