
Sign up to save your podcasts
Or
Today, we're exploring the science behind scent—and why it’s so deeply connected to our brains. Joining Mosheh for this conversation is Mike Kinsey, a master perfumer and olfactive scientist at Procter & Gamble, who helps create some of the most recognizable scents in household products.
In this special episode, sponsored by Gain and Downy, Mike breaks down why smell is so strongly linked to memory and emotion. He also explains how scent preferences shift across regions and cultural moments (like the rise of “clean” scents after COVID), and how major brands work to predict trends, avoid fleeting fads, and develop iconic fragrances for everything from shampoo to laundry detergent.
Stick around until the end, when Mosh puts his nose to the test in a blind scent challenge – with scent-sational results! #GainPartner #DownyPartner
4.9
130130 ratings
Today, we're exploring the science behind scent—and why it’s so deeply connected to our brains. Joining Mosheh for this conversation is Mike Kinsey, a master perfumer and olfactive scientist at Procter & Gamble, who helps create some of the most recognizable scents in household products.
In this special episode, sponsored by Gain and Downy, Mike breaks down why smell is so strongly linked to memory and emotion. He also explains how scent preferences shift across regions and cultural moments (like the rise of “clean” scents after COVID), and how major brands work to predict trends, avoid fleeting fads, and develop iconic fragrances for everything from shampoo to laundry detergent.
Stick around until the end, when Mosh puts his nose to the test in a blind scent challenge – with scent-sational results! #GainPartner #DownyPartner
7,020 Listeners
4,927 Listeners
56,423 Listeners
5,151 Listeners
4,094 Listeners
515 Listeners
1,575 Listeners
1,475 Listeners
1,671 Listeners
15,345 Listeners
3,640 Listeners
1,886 Listeners
161 Listeners
5,548 Listeners
68 Listeners