This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.

Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email [email protected]

••••••••••••••••••••••••••••••••

This is the 5th episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.

Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).

In this series, we're exploring the question, "What is real innovation in coffee?"

The 5 episodes in this series are:

1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0

2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4

3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4

4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw

5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg

In this final episode of the podcast series, Lee and Samo explore controversial topics in the coffee industry including the role of coffee competitions in driving innovation, co-fermented and infused coffees, and the ethical implications of flavored coffees.

The discussion covers the impact of consumer behavior on coffee trends, the potential risks associated with non-disclosed ingredients, and the importance of transparency in the industry.

Connect with Samo Smrke and ZHAW here:

https://www.instagram.com/samosmrke/

https://www.instagram.com/zhaw.coffee.excellence.center/

https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center ‍ ‍

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]