DTC Podcast

Ep 153: Vessi's CEO Tony Yu's Q4 Lead Generation Brilliance (40K+ New Leads In 24 Hours With THIS Contest Strategy)

Listen Later

Subscribe to DTC Newsletter - https://dtcnews.link/signup


Hello and Welcome to the DTC podcast today. We return with one of our first ever guests, a friend of the show, a client of Pilothouse, and an inclement weather shoe magnate, Vessi’s Tony Yu.

Vessi and DTC have grown a ton since we last spoke to them in April 2020, so it was good to catch up. DTC Podcast just reached 100K listens, while Vessi is celebrating its millionth shoe sale.

Tony has a unique strategic perspective about growing Vessi through supporting its key communities and tonnes of tactical insights about product, lead generation, and more.


Today’s convo centered around Vessi’s growth and product innovation.

  • Raising AOV with Gift Cards
  • How to sell your product while collecting first-party data
  • Generating 40K emails (profitably) in 24 hours with Contest


    • Subscribe to DTC Newsletter - https://dtcnews.link/signup

    Advertise on DTC - https://dtcnews.link/advertise
    Work with Pilothouse - https://dtcnews.link/pilothouse
    Follow us on Instagram & Twitter - @dtcnewsletter
    Watch this interview on YouTube - https://dtcnews.link/video

    ...more
    View all episodesView all episodes
    Download on the App Store
    DTC PodcastBy DTC Newsletter and Podcast
    • 4.5
    • 4.5
    • 4.5
    • 4.5
    • 4.5

    4.5

    36 ratings

    More shows like DTC Podcast

    View all
    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,439 Listeners

    The Foundr Podcast with Nathan Chan by Foundr Media

    The Foundr Podcast with Nathan Chan

    571 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    379 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,226 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,256 Listeners

    Founders by David Senra

    Founders

    2,112 Listeners

    My First Million by Hubspot Media

    My First Million

    2,641 Listeners

    Uncensored CMO by Jon Evans

    Uncensored CMO

    35 Listeners

    The Marketing Millennials by Daniel Murray

    The Marketing Millennials

    154 Listeners

    Marketing Made Simple by StoryBrand.com

    Marketing Made Simple

    290 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    205 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    358 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    49 Listeners

    Moneywise by Hampton

    Moneywise

    652 Listeners

    The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

    The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

    220 Listeners