Positive interactions with customers can create a ripple effect within the community. When customers have a good experience, they are more likely to share that experience with others. In today's episode, Eric and Jake discuss several key strategies that PCOs can implement to maintain a positive impact on the industry. In addition, they share insights on how inside salespeople can effectively follow up and create a lasting positive impression, even if the initial call doesn't result in a sale.

Topics Include:

Introduction (0:00)
Positive impact on the industry (9:32)
Community-focused sales approach(10:22)
Positive interactions build reputation (15:31)
Customer “WINs” Wants, Interest and Needs (18:00)
Positive community involvement in pest control (20:20)
Refreshing pest control perceptions (24:06)
Trustworthiness in pest control (34:44)
Industry impact and perception (38:00)