With a low barrier to entry candle brands are an easy product to get started with as a business, but should you? and what do you need to make it a success, I chat with Samantha Johnson who tells it how it is in the candle industry what works and what doesn't and what you need to know. 

We chat about 

Brand Identity:

   - The importance of knowing what your brand is and is not.

Pricing and Regulations:

   - Accurate product pricing to reflect true labour.

   - Heavy regulation in the candle industry, emphasizing the need for knowledgeable operational staff.

Market Insights

  Trends in fragrance demand in Europe focusing on natural and herbal scents.

   - The consumer’s growing awareness and preference for branded experiences.

Business Challenges

   - The high cost and extended timeframes in product development.

   - Challenges of gaining traction in a saturated market.

   - Importance of a strong wholesale network and investment in branding and marketing.

Operational Tips:

   - Necessity for a solid operational person to navigate complex regulations.

   - Tactical approaches towards creating a commercial product range.

Guest Samantha Johnson 

Retail CMO turned manufacturing Managing Director and co founder 

Bringing making home to the North West of England via artisan production 

Samantha manufactures interiors products, homewares and candles on a bespoke, private label and branded basis. 

https://www.avalonhome.co.uk

/https://pintailcandles.co.uk/ 

Host 

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/