Market Proof Marketing: Home Builder Marketing Insights

Ep 157: Time To Hit The Advertising Reset Button

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Market Proof Marketing · Ep 157: Time To Hit The Advertising Reset Button

Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the lies builders are telling themselves about the market conditions and why now might be a good time to undo what you did when market conditions were in your favor.

Story Time (1:40)

  • Julie recently went on vacation to Alaska and where the national parks and restaurants were still using Covid as an excuse when in actuality the issues were clearly staffing
  • Andrew purchased a new camera and while the more expensive option was clearly worth it for him. Plus he talks about why and how people can still utilize their personal iPhones when creating content for home builders.
  • Kevin shares why it’s not going to get better, but it’s also not likely to get much worse..

    • In the News (17:50)

    • U.S. housing shortage will be around for ‘years to come,’ says Taylor Morrison CEO (cnbc.com)
    • Oregon bans home buyer ‘love letters’ The letters could reveal personal information about the buyers that could lead to discrimination or even the perception of it. (kgw.com)
    • Do you remember MySpace and Friendster? (entrepreneur.com)
    • Apple or iPod? Artificial intelligence hoodwinked by handwritten note. (cbc.ca)
    • Could 3D printing be the future of homebuilding? See this Demo House. (bankrate.com)

      • Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

        More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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        A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

        The post Ep 157: Time To Hit The Advertising Reset Button appeared first on Online Sales and Marketing for Home Builders - DYC.

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        Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert
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