In any company, the implementation of new policies can often be met with resistance or misunderstanding. In today's episode, Eric and Jake dive deep into the complexities of implementing policy changes within a pest control company, using their recent experience with box elder bugs as a case study. They also emphasize the need for clear communication about the changes, why they are being made, and how they benefit everyone involved, from the company to the customer.

Topics Include:

Introduction (0:00)
Implementing Policy Changes (4:09)
Challenges of Policy Changes in Larger Companies (5:04)
Box Elder Bug Issue (6:11)
Market Variations and Pest Proliferation (8:02)
Office Staff and Policy Communication (10:12)
Policy Rollout and Staff Resistance (12:08)
Importance of Clear Communication (14:06)
Multifaceted Policy Change Challenges (16:36)
Educating Office Staff on Pest Issues (19:15)
Box Elder Bug Life Cycle Explanation (23:10)
Customer Education and Buy-In (26:15)
Timing and Preparation for Policy Changes (27:00)
Customer Communication Strategy (29:50)