Live experience & interior designer Willo Perron grew up in Montreal surrounded by creativity. An industrious kid, he dropped out of high school at 14 to follow his own entrepreneurial and creative path. He got his start around the nightclub scene in Montreal doing everything from designing flyers, to lighting, to scouting DJs, and designing streetwear. Since then he’s gone on to design the now-famous aesthetic for American Apparel retail stores, as well as collaborate with many of pop music’s biggest stars, including Kanye, Drake, Lady Gaga, and St. Vincent. With partner Brian Roettinger, he’s built a multidisciplinary design firm, Perron-Roettinger, that works across Interior design, live experience, print, and identity. A firm believer in life having a way of working out, Willo continues to embrace entrepreneurship, creativity, and collaboration in an intuitive and exhilarating way. 

Images, links and more from Willo Perron!

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Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.

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