DTC Podcast

Ep 161: Chippin Pet CEO Haley Russell on Crickets, Carp, and Global Warming

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Hello and Welcome to the DTC Podcast, I’m Eric Dyck 


Today we’re chirping with Haley Russell, CEO, and founder of Chippin Pet which offers all-natural dog nutrition with planet-friendly proteins including crickets.


Chippin has created the perfect storm for growth with their timely product that dogs love, and that pet owners can feel good about (without actually having to eat bugs themselves)


We cover:

  • Crickets, the protein of the future
  • Signing on with Petco
  • The down to earth content that fuels top of funnel
  • The Power of PR 
  • Climate Change Influencers


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