Market Proof Marketing: Home Builder Marketing Insights

Ep 164: Online Sales Professionals vs. Amateurs

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Market Proof Marketing · Online Sales Professionals vs Amateurs


Kevin Oakley, Andrew Peek, and Jen Barkan discuss why first impressions matter for all team members and the differences they see between online sales industry amateurs and professionals. Plus why Kevin will never build another pool ever again. 

Story Time (02:53)

  • Jen shouldn’t have to ask you to wash your face, but here we are. Plus Jen shares the story of an online sales team member complaining about not being taken seriously by their on-site team and the recommendations she provided.
  • Andrew shares how he taught his gym owner friend to calculate their time spend vs money earned on the “loudest” gym attendees.
  • Kevin talks about the “joy” (heavy sarcasm here) of building a new home with an in-ground pool.
    • In the News (36:13)
    • Lego Image posted to the Market Proof Marketing Facebook group page
    • Working with buyers from different backgrounds (doyouconvert.com)
    • Mastering Google Data Studio One Step At A Time (doyouconvert.com)
    • 6 Questions to Ask When Building A Marketing Dashboard" (doyouconvert.com)
    • Instagram Carousel Best Practices to Make Your Audience Stop Scrolling and Start Engaging (agorapulse.com)
    • Why Your Content Marketing Isn’t Working (christopherspenn.com)
    • Making it easier to show the right message on Search (https://support.google.com/google-ads)


      Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

      More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.


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      A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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      Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert
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