Market Proof Marketing: Home Builder Marketing Insights

Ep 168: The Future Of Attribution


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Market Proof Marketing · The Future Of Attribution

Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss if attribution helps or hurts marketing when it comes to decision making, they review THAT real estate TikTok video that everyone's been sending around, and Mike Lyon announces the Online Sales Leadership Roundtable for the first time on the podcast!


Story Time (01:52)

Julie receives a crazy high estimate for a simple patio.

Andrew discusses if attribution in 2021 either helps or hurts marketers when it comes to making decisions.

Kevin breaks down the Evergrande debacle and the TikTok video that has been making waves in the real estate world.


Online Sales Leadership Roundtable (41:20)

Get excited! For the first time ever on the podcast, Mike Lyon announces year-long The Online Sales Leadership Roundtable opportunity!


In the News (42:00)

  • Content Creation vs Content Curation: A Guide for Social Media Managers (agorapulse.com)
  • Facebook Admits It Reported Faulty Numbers To Advertisers, Blames Apple (forbes.com)
  • DISNEY Looks to develop rising TikTok and Instagram Creators (forbes.com)
  • Google Ads will combine Smart and standard Display campaigns. (searchengineland.com)
  • About optimized targeting" (support.google.com)

    • Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.
      More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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      A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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      Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert

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