Hey there, wedding pros! In this episode of the I Do Wedding Marketing Podcast, I sat down with the incredible Irene Tyndale—CEO of Irene Tyndale Events and a powerhouse coach for wedding planners. And trust me, this conversation is a goldmine for anyone in the wedding industry looking to turn their passion into profit.

We dove deep into Revenue Generating Activities (RGAs)—what they are, how to identify them in your own business, and why they’re absolutely essential if you want to grow with purpose and profit. Whether you're a full-time planner or juggling an “investor job,” Irene breaks down exactly how to shift your mindset and calendar to prioritize the tasks that move the needle.

🎯 Here's what you'll learn in this episode:

• The three RGA buckets every wedding professional should focus on: Money & Finance, Visibility, and Operations

• Why posting only once on social media isn’t enough—and how Irene’s 5 birthday posts + 2 email blasts led to VIP signups

• How to use ChatGPT (aka “Chatty”) to organize your systems and create SOPs with ease

• Irene’s CEO Day routine + how to carve out intentional CEO time even when you're wearing all the hats

• The importance of knowing your workflows from inquiry to offboarding—and how that clarity gives you back your time and sanity

  
  

How networking, upselling, and visibility directly lead to bookings and long-term business growth. Whether you're just getting started or you're scaling and building your team, this episode is your step-by-step guide to identifying what’s truly worth your time.

🌟 SPECIAL OFFER: Want to attend Irene’s 2026 Retreat in Atlanta? Use code "IDo" for 20% off! Learn more at irenetyndale.com/retreat

📲 Connect with Irene:

Coaching IG: @irenetyndale

Event Planning IG: @ityndaleevents

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

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LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

✨ If you're ready to stop feeling scattered and start building a sustainable, profitable business, hit play and dive in. And don’t forget to DM me or email [email protected] — I love hearing what resonated with you!

🎧 Listen, share, and leave a review—it helps more amazing wedding pros find this show. 💖

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