October 07, 2021

Ep 169: Should You Be A Pioneer Or A Fast Follower?

40 minutes

Market Proof Marketing · Ep 169: Should You Be A Pioneer Or A Fast Follower?

Kevin Oakley, Julie Jarnagin, and Sarah Simmerman discuss the benefits of being a marketing pioneer or if it’s better to be a fast follower. Also, they review the internal considerations when rolling out a CRM system, why sooner is better than faster for content marketing, and why you better be working on your 2022 budgets.

Story Time (01:54)

Julie shares the concept of ‘sooner over faster’ and how it relates to content building.

Sarah gives insight on what she learned when she rolled out a new CRM system and shares her most recent article on what considerations should be made.

Kevin’s favorite season is upon us: Budget Season! And he’s here to make the day for builders who need assistance by giving the first 10 builders who email him at [email protected] will get a free analysis and recommendations for their 2022 budgets.

In the News (23:39)

MERCH! merch.doyouconvert.com

Tech ‘Unicorn’ Pacaso Is Turning Homes Into LLCs and Pissing Off the Neighbors (vice.com)(thisweekinstartups.com)

Facebook changes business ad options in reaction to iOS updates (searchengineland.com)

Facebook is Introducing Products for the Next Era of Personalized Experiences (facebook.com)

Start a WhatsApp chat from an Instagram Profile (facebook.com)

Tik Tok Reaches 1 Billion monthly users (marketwatch.com)

Online Sales Leadership Roundtable https://onlinesales.doyouconvert.com/roundtable/

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

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Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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By Kevin Oakley: New Home Marketing from Do You Convert

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