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Welcome to the DTC Podcast. Today we're vibing with Ashley Gonzalez from Songfinch along with Dan and John from the Pilothouse team.

Songfinch creates fully personalized, fully professional, one-of-a-kind songs for any occasion by connecting customers to a pool of talented songwriters who interview the customer and produce an emotional, powerful song for as little as $199.

After some initial success through word of mouth, Ashley signed up Pilothouse to take on the Facebook Ads as well as the Google ads, and we've been smashing Q4 and January goals ever since.

This podcast teaches us all: Why crying = buying, the benefits of intangible products, as well as customer acquisition learnings from the Pilothouse team.

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