October 28, 2021

Ep 172: Promoting Active Adult Communities

45 minutes

Market Proof Marketing · Promoting Active Adult Communities

Kevin Oakley, Bryce Baker, and Sarah Simmerman discuss their experiences marketing Active Adult Communities and how they built content and culture, even when the new home communities had minimal amenities. They also discuss Zillow’s pause on homebuying, Bitcoin as payment for homes, and Facebook’s name change.

Story Time (02:10)

Sarah shares the importance of content around the new lifestyle for Active Adult Buyers and the volume of content needed for longer home shopping cycles.

Bryce discusses her own 55+ neighborhood community story about the positive culture her previous builder built, including starting a “founders club” for the first residents who purchased.

Kevin also shares his 55+ community marketing insights (hint: always have a model). He dives into the data of the podcast, including having over 6.5 million minutes listened to! He also shares all of the podcast reviews on Apple: https://now.doyouconvert.com/applereview, gives an update about his under-construction home, and discusses how he recently bridged the gap between IT + Marketing for a builder to better understand their website.

In the News (23:08)

Online Sales Academy - Dec 8-10 (https://onlinesales.doyouconvert.com/sales-academy)

Second-largest U.S. mortgage lender ditches its plan to accept payments in bitcoin (www.cnbc.com)

Zillow Pauses Homebuying as Tech-Powered Flipping Hits Snag (https://finance.yahoo.com)

Disney's Iger Warns New CEO, Don't Rely Solely on Data When Choosing Projects Former Disney CEO (https://www.cbr.com)

Facebook is planning to change its name, report says (www.cnn.com)

Computer visioning getting better and better (https://github.com/darglein/ADOP) (https://twitter.com/ak92501/status/1448489762990563331)

Full-frontal agent 'stripped' of job after baring all in listing photos (www.inman.com)(https://www.instagram.com/p/CU5rf95htEU/)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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By Kevin Oakley: New Home Marketing from Do You Convert

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