January 31, 2022

Ep 172: Youthforia's Fiona Co Chan Creates an Organic TikTok to Amazon Pipeline

29 minutes

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I chat with the one and only Fiona Co Chan, founder and CEO of Youthforia, Make up you can sleep in.

https://youthforia.co

Fiona started Youthforia out of boredom at the very beginning of the pandemic with one key idea: that makeup should be an extension of skincare, rather than a petroleum fuelled irritant.

In this interview, Fiona outlines her unconventional TikTok and Amazon one two punch distribution strategy, as well detailing her role as both leader, and creator for almost all of Youthforia’s social media video content.

You’ll hear:

Why organic fully drives the bus for Youthforia and how TikTok ads negatively impacted their organic scale

Why you need to optimize your organic content as well as your ad content

How Youthforia has kept their team teeny tiny, while scaling in their first two years

Why Fiona’s first ever new product launch might just change the game for women, and men (myself included)

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

...more

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By DTC Newsletter and Podcast

4.5

3636 ratings

January 31, 2022

Ep 172: Youthforia's Fiona Co Chan Creates an Organic TikTok to Amazon Pipeline

29 minutes

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I chat with the one and only Fiona Co Chan, founder and CEO of Youthforia, Make up you can sleep in.

https://youthforia.co

Fiona started Youthforia out of boredom at the very beginning of the pandemic with one key idea: that makeup should be an extension of skincare, rather than a petroleum fuelled irritant.

You’ll hear:

Why organic fully drives the bus for Youthforia and how TikTok ads negatively impacted their organic scale

Why you need to optimize your organic content as well as your ad content

How Youthforia has kept their team teeny tiny, while scaling in their first two years

Why Fiona’s first ever new product launch might just change the game for women, and men (myself included)

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

...more