In this episode of I Do Wedding Marketing, I had the absolute pleasure of sitting down with Alan Berg, one of the most respected voices in the wedding industry when it comes to sales, marketing and business growth.

We dove deep into what it really takes to convert leads into bookings, especially in a world where ghosting is so common. If you’ve ever felt stuck wondering why couples disappear after that first inquiry, this conversation is going to shift everything for you.

Here’s what we covered:

• How AI can help wedding pros speak in their own brand voice by using reviews, testimonials and past content

• Why follow-up is where most pros drop the ball, and how to structure messages that actually get responses

• What I learned about using ChatGPT and other tools as part of a sales strategy, not just for social media

• How Alan went from publishing wedding magazines to speaking in 14 countries, all because he leaned into his unique approach

• The mindset shift that happens when you stop selling and start helping people buy

• Real examples of follow-up emails that convert, and how long you should be following up before giving up

• The difference between branding and your actual brand, and how to use customer language to communicate your value
  

We also talked about Alan's favorite AI hacks, his personal morning routine and how he stays consistent with connection and metrics. This episode is packed with actionable advice for wedding professionals who want to grow without burnout.

🎁 Alan even shared a special gift for listeners: Use code PODCAST at ShopAlanBerg.com to get free shipping on any of his books or bundles.

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

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I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

If you’re looking for real-world strategies to increase your bookings, improve your sales process and finally feel confident following up, this is an episode you don’t want to miss.

Let me know your biggest takeaway, and be sure to subscribe so you never miss an episode!