This is your life - you are the only one who can decide if you should go get more for yourself. It’s great that everything looks amazing on paper, but to truly live your best life, it has to feel amazing IRL. That’s exactly what this week’s guest is striving for. She has a great full-time job, a great husband, and a great start to her career as a college advisor. But she wanted MORE. Yesenia wanted to keep traveling, to help more people, and to finally start working for herself. So she started her own company and started accepting clients - all while coming to terms with her identity and what that means for her new life.

 

Yesenia Bernal-Alcala is a proud Michigander with a heart full of wanderlust. She is the daughter of a Mexican immigrant and a first-generation college graduate. Her journey of breaking barriers and challenging the status quo has shaped her mission: to help others transform their dreams into reality. Now, she’s embracing her next chapter: learning how to become her own jefa in her health, finances, and career—all while empowering others to do the same. Yesenia’s dedication to nonprofits, grassroots organizations, and social justice led her to create YBA Transformations LLC, where she helps small organizations transform their impact with effective project management strategies. Yesenia inspires others to take bold steps toward their dreams through her work, travels, and story.

 

In this week’s episode, Yesenia joins us on the podcast to tell us all about her transformative journey from working a 9-5 to starting her own business. Through Courage Driven Latina, she’s been able to find confidence in herself, accept her identity in its entirety, and start accepting clients through her new business. It hasn’t always been easy, but Yesenia is pushing through the doubt and making it happen.

Follow Yesenia on: Instagram @‌yeseniabernal37

LinkedIn: Yesenia Bernal-Alcala

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Sign up for the "The Purpose Pivot" webinar here.

Join the waitlist for Courage Driven Latina here.

Join the waitlist for the Magnetic Mastermind here.

 

Podcast production for this episode was provided by CCST.