In this episode of the I Do Wedding Marketing Podcast, host Nina interviews Terrica , the iconic wedding industry educator, business coach, and founder of Cocktails & Details® and Wedding Pro University. Known as the hype woman for wedding business success, Terrica shares tactical and empowering advice for modern wedding professionals who want to build bold brands, increase profitability, and market authentically without burnout.

You’ll hear:

✨ Terrica’s inspiring journey from pre-law to powerhouse planner

🧠 How to show up authentically online (and stop doing too much)

📣 The difference between being busy vs. being booked and profitable

💡 Why “hoping and posting” is not a marketing strategy

📊 How to set up smart systems that help you scale

🚀 Her signature Focus Power Quadrant for productivity and mindset

🎯 Tips on pricing, positioning, and profit paths to escape the feast-or-famine cycle

🛠️ Must-have CRMs and planning tools for wedding pros

💥 The power of branding that connects—and converts

📚 How to continue your education as a wedding professional

Whether you're a seasoned wedding planner or a new creative entrepreneur in the event industry, this episode is packed with real talk, real strategy, and real inspiration.

🔗 Mentioned in this episode:

• Connect with Terrica on Instagram: @IntroducingTerrica

• Explore her coaching and membership: www.Terricainc.com

• Wedding Pro University: Learn, grow, and scale your wedding business the smart way.

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

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