DTC Podcast

Ep 177: AKNF - Email Cohort KungFu with Jordan Gordan from Pilothouse

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Work with Pilothouse -> https://pilothouse.co

Today we're geeking out on email cohorts with new Head of Email and Customer Retention Jordan Gordan (JOGO).

We cover:

  • Why every funnel is a leaky funnel
  • Why your most recent purchases are your best purchasers
  • Why you need to cohort differently during Growth at Any Cost and Growth a reasonable costs stages of your business
  • Why Black Friday looks like a Pig in a Python
  • Who cohort analysis is like a demographics report
  • Why you NEED to blend your reactivation costs into the entire customer lifecycle


    • Subscribe to DTC Newsletter - https://dtcnews.link/signup

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    Work with Pilothouse - https://dtcnews.link/pilothouse
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    Watch this interview on YouTube - https://dtcnews.link/video

    ...more
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