Baronfig founder, Joey Cofone, grew up in New Jersey learning to speak his mind from his strong, single, adoptive mother. A systems thinker, his lens on the world has always been adept at zooming way in and way out with an alarming self-awareness. This has served him well, both in designing “tools for thinkers” and in recognizing the patterns of invention for his book, The Laws of Creativity.

Images, links and more from Joey!

Clever is hosted and produced by Amy Devers, with editing by Rich Stroffolino, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.

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