Erica's guest today is Mark Gromer from Scoop Doggy Logs. The discussion focuses on entrepreneurial strategies within the pet waste removal industry centering on the effective use of technology and artificial intelligence (AI) to streamline business operations, cautioning against over-reliance on AI at the expense of personalized customer service. Gromer shares his journey of starting his business and the importance of intentional branding and sophisticated systems, such as GoHighLevel and specialized landing pages, to manage leads and nurture customer relationships effectively. The conversation emphasizes strategies for reducing friction in the customer quoting process and the value of continuously refining business systems and marketing approaches.

Get Mark's Book: BUILT DIFFERENT: Stop Following Broken Playbooks. Start Building Systems That Fit the Business You Actually Run

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Running a small business can feel like juggling a dozen balls at once, leaving entrepreneurs like myself, Erica Krupin of Kroopin's Poopin Scoopin, overwhelmed and stressed. However, with Jobber CRM, those chaotic days become a thing of the past. Jobber streamlines scheduling, routing, task management, invoicing, payment collection, and customer communications all in one place, providing a seamless solution for small business owners. Imagine the relief of effortlessly managing appointments and routes, staying on top of tasks, and sending out invoices with just a few clicks. Not to mention the joy of receiving timely payments and maintaining open lines of communication with valued customers. With Jobber, the weight of running a business is lifted, allowing entrepreneurs to focus on what truly matters: providing top-notch service and growing their business with confidence.

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