DTC Podcast

Ep 178: 40% Repeat Purchase Rate (Without Email) and True Meaning of Product Market Fit with James Petrellis from Mighty Munch

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Check out Mighty Munch: https://mightymunch.com

Hello and welcome to the DTC Podcast, I’m Eric Dyck

Today I’m catching up with my good friend James Petrellis, a ten year performance entrepreneur who started his pet brand, Mighty Munch four years ago and after several product iterations, has just found true product market fit, and is on pace for a highly profitable 8 Figure revenue 2022.

  • Mighty munch’s epic product market fit journey
  • How to shrink COGs while improving the product
  • Why you should never break out your retargeting budgets on Facebook Ads
  • Why email marketing might be overrated (if your product solves a problem)
  • Why TV Ads represent one of the biggest opportunities for DTC brands


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