DTC Podcast

Ep 180: Restructuring Google Ads for Customer Avatars with Sean McGinnis from Kuru Footwear

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Hello and welcome to the DTC Podcast, I’m Eric Dyck today we’re diving deep with Kuru footwear CMO Sean McGinnis who’s helped the pain-free footwear brand break out of a growth slump and reach new heights last year.

https://Kurufootwear.com

Sean is a deeply structured, strategic marketer who’s focus on Google search marketing architecture has paid massive dividends since he began.

In this podcast you’ll hear

  • How a sketch in grade 5 turned into a proprietary Kurusole technology that provides Kuru’s main moat
  • Why restructuring your website categories to match multiple customer journeys is a must do for Google Ads
  • Why Facebook Ads aren’t a priority for this solution oriented brand
  • Why mailing more just works, and how to make sure you’re not burning out your list
  • What it’s going to take to become a household name for nurses


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