DTC Podcast

Ep 188: If You Shelve It, Will They Come? With fractional CMO Bryan Holladay

Listen Later

Subscribe to DTC Newsletter - https://dtcnews.link/signup


Hello and welcome to DTC Podcast, I’m Eric Dyck. Today’s podcast is with Bryan Holladay, who is a fractional CMO for three different home goods and apparel companies. Bryan is a long time performance marketer with a skill set on paid social that makes him dangerous, and a strategic mind for the broader picture that really sets him apart.

Today we dive in on:

  • What the day to day of a fractional CMO looks like and exactly how he integrates with the brands he works with
  • The biggest impacts he’s had with each of his brands
  • The biggest sea changes Bryan’s seen in the DTC Space since 2019 and what he’s done to keep his brands’ head above water.
  • The risks of retail and marketplaces, and why the adage, if you shelve it, they will come couldn’t be further from the truth.
  • Why Facebook and Instagram are still your best bet in paid social media marketing


    • Subscribe to DTC Newsletter - https://dtcnews.link/signup

    Advertise on DTC - https://dtcnews.link/advertise
    Work with Pilothouse - https://dtcnews.link/pilothouse
    Follow us on Instagram & Twitter - @dtcnewsletter
    Watch this interview on YouTube - https://dtcnews.link/video

    ...more
    View all episodesView all episodes
    Download on the App Store
    DTC PodcastBy DTC Newsletter and Podcast
    • 4.5
    • 4.5
    • 4.5
    • 4.5
    • 4.5

    4.5

    36 ratings

    More shows like DTC Podcast

    View all
    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,448 Listeners

    The Foundr Podcast with Nathan Chan by Foundr Media

    The Foundr Podcast with Nathan Chan

    573 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    377 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,180 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,262 Listeners

    Founders by David Senra

    Founders

    2,169 Listeners

    My First Million by Hubspot Media

    My First Million

    2,649 Listeners

    Uncensored CMO by Jon Evans

    Uncensored CMO

    48 Listeners

    The Marketing Millennials by Daniel Murray

    The Marketing Millennials

    154 Listeners

    Marketing Made Simple by StoryBrand.com

    Marketing Made Simple

    288 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    203 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    356 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    50 Listeners

    Moneywise by Hampton

    Moneywise

    660 Listeners

    The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

    The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

    246 Listeners