Market Proof Marketing · Sleep, Creep, Then Leap

Andrew Peek, Jackie Lipinski, and Bryce Baker discuss how new home builder marketers could apply the gardening term “sleep, creep, then leap” to their own growth and why you always want to keep growing your knowledge roots deeper. They give 6 tips on how to prepare for the International Builder Show in Florida for 2022 as well as what not to do. Plus they talk about digital photo authentication and what builders can do to protect their images, the top 5 social media predictions marketers for wrong in 2021, and google kills FLoc and replaces it with Topics. 

Story Time (0:49) 

• Jackie shares the gardening term “Sleep, Creep, Then Leap” and how it applies to new marketing professionals.
• Bryce reflects on the start of the year and she wants to give you a friendly reminder to take a step back and give yourself grace and to use this time to brainstorm for ways to improve a process vs changing the plan completely. 
• Andrew is getting influenced and inspired by influencers plus he shares some tips on how to prepare for IBS from what the DYC team has learned over the years.

In the News (13:56 ) 

• 5 Social Media Predictions Marketers Got Wrong Last Year (hubspot.com)
• New Feature Alert: Instagram now lets anyone "remix" any videos on Instagram (instagram.com)
• The First Standard to Assure a Photo’s Authenticity Has Been Created (petapixel.com)
• Google kills off FLoC, Replaces it with Topics (techcrunch.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!