April 11, 2022

Ep 192: Dreamday and The Quality Edit’s Lauren Kleinman Pioneers A New Model for Performance PR and Publishing

44 minutes

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, of Dreamday PR and The Quality Edit.

With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis.

From one content marketer to another, I have to say I how impressed I am with what Lauren’s put together, and with the value she gives in this cast.

We’ll cover

The Buzzfeed Breakthrough, How using Editorial PR in ads can help you convert better

Which affiliate technology platforms Lauren prefers to work with

Why affiliate marketing works better than pay to play, for PR

How to sell Condé Nast and Vogue on partnering with you

How Lauren Co-founded The Quality Edit with the former Head of Growth from Ritual, and scaled to 350K monthly uniques without paying a penny on adspend

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

...more

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By DTC Newsletter and Podcast

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3636 ratings

April 11, 2022

Ep 192: Dreamday and The Quality Edit’s Lauren Kleinman Pioneers A New Model for Performance PR and Publishing

44 minutes

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, of Dreamday PR and The Quality Edit.

With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis.

From one content marketer to another, I have to say I how impressed I am with what Lauren’s put together, and with the value she gives in this cast.

We’ll cover

The Buzzfeed Breakthrough, How using Editorial PR in ads can help you convert better

Which affiliate technology platforms Lauren prefers to work with

Why affiliate marketing works better than pay to play, for PR

How to sell Condé Nast and Vogue on partnering with you

How Lauren Co-founded The Quality Edit with the former Head of Growth from Ritual, and scaled to 350K monthly uniques without paying a penny on adspend

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

...more