Market Proof Marketing: Home Builder Marketing Insights

Ep 192: Empowering Everyone With The Freedom To Move with Alex Toth and Derek Schairer from Opendoor


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Market Proof Marketing · Empowering Everyone With The Freedom To Move with Alex Toth and Derek Schairer from Opendoor

Kevin Oakley is joined by Derek Schairer, the General Manager of Home Builder Partnerships and Business Development at Opendoor, and Alex Toth, the General Manager, Homebuilder Partnerships and Business Development at Opendoor. They discuss how Opendoor has grown over the years, how they partner with new home builders, and how their mission is to empower everyone with the freedom to move.
Alex and Derek explain the benefits builder partners receive free of charge, including the exclusive opportunity to offer buyers a 9-month window of flexibility. Derek and Alex also announce the newly launched program “Builder Connect,” which lists home builder partner homes on their app, also for free. 
Kevin announces the exciting news that Opendoor is a supporting partner of the Market Proof Marketing Podcast!
Kevin Oakley, Alex Toth, and Derek Schairer discuss:
  • How Opendoor is involved in over 40 fast-growing and hot markets across the country.
  • How Opendoor has changed since it originally started.
  • How Covid-19 helped Opendoor embrace the innovative move to virtual home assessments.
  • 71% of Opendoor Sellers surveyed said that they would want to sell their homes to an iBuyer.
  • 75% of buyers are expecting are going to buy a home using some sort of digital tool
  • Over 100,000 customers transact with Opendoor.
  • How Opendoor offers a 9-month window of flexibility for buyers moving into a new construction home from their builder partners.
  • The story of a Tampa family that sold their home with Opendoor and loved their experience so much that their father sold his home and moved down the block from them.
  • The story of a single parent who was purchasing a new construction next-gen home so that she could move in with her father and how she was able to utilize Opendoor's “late checkout” feature.


If you’re a home builder and would like to partner with Opendoor for free, send an email to [email protected] 



Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.


Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. 

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Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert

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