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“Marketing starts before a product is created…and that determines what you’re actually going to build.” Phil MacNevin

Today listeners, we are joined by Phil MacNevin. Phil is the founder of a top-notch digital marketing agency called LiftMedia.co and a master at conversation funnels, product launches, and membership sites. Phil as spent years working side by side with Eban Pagan, one of the biggest names in the internet marketing world. From that experience, Phil decided to go out on his own and land some other big name clients such as Jordan Belfort from ‘The Wolf of Wallstreet’, Christian Michelson and the team from The Foundation.

On this episode, we get the opportunity to pick Phil’s mind about conversation funnels, product launches creating a marketing plan and conversion funnel before a business is created, and his new podcast. Phil offers some key tips on what he learned from working with these high-level entrepreneurs, how he implements his knowledge into his business, and how you can too.

“The most important thing as an entrepreneur no matter what you’re doing is to contribute value. That’s the number one thing.” Phil MacNevin

04:18: Phil Meets Evan Pagan

09:11: Key Takeaways Working For Eban Pagan

16:35: Phil on Conversion Funnels

21:27: Conversion Funnels for Podcasts

Create a pre-launch list

Run a contest to maintain position on the ‘New and Notable’ List on iTunes

24:24: Phil on Product Launches

“If you are not thinking about how you are adding value to your customer's lives, then you probably should not be in business.” Phil MacNevin

Honorable Mentions:

Eben Pagan

https://ebenpagantraining.com/

Automate and Convert Podcast

http://liftmedia.co/podcast

Tim Paige

https://www.linkedin.com/in/timthepaige

Jason Swenk

https://jasonswenk.com/

Amy Porterfield

http://www.amyporterfield.com/

Jordan Belfort

http://jordanbelfort.com/

The Foundation

https://thefoundation.com/

“The more that you can create value because you can, the easier it is to build authority.” Phil MacNevin

Contact Info:

http://liftmedia.co/

Twitter:

https://twitter.com/philmacnevin

Facebook

https://www.facebook.com/philmacnevin