May 02, 2022

Ep 198: Perry Belcher on Ecom Tripwires, Premiums, and Making Sure the Cheese is Worth the Squeeze

58 minutes

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast, today I was lucky enough to interview a legend in the marketing space, and someone I’ve learned a huge amount from over the years, Perry Belcher.

You may know Perry as a co-founder of Digital Marketer, as well as Traffic and Conversion summit, or as the legendary sales and copy expert behind several hundred million in ecommerce sales.

Why the squeeze is on for retailers, and what you can do to make sure the cheese is worth the squeeze

What ecommerce people can learn from direct marketers

You may be making offers to your customers, but are you leveraging premiums and bonuses as well?

How the football phone saved Sports Illustrated

What the future holds for AI, and how Perry uses AI copywriting already

Down the rabbit hole and through to the silver lining of the semi dismal economy we’re facing

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

...more

View all episodes

By DTC Newsletter and Podcast

4.5

3636 ratings

May 02, 2022

Ep 198: Perry Belcher on Ecom Tripwires, Premiums, and Making Sure the Cheese is Worth the Squeeze

58 minutes

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast, today I was lucky enough to interview a legend in the marketing space, and someone I’ve learned a huge amount from over the years, Perry Belcher.

You may know Perry as a co-founder of Digital Marketer, as well as Traffic and Conversion summit, or as the legendary sales and copy expert behind several hundred million in ecommerce sales.

Why the squeeze is on for retailers, and what you can do to make sure the cheese is worth the squeeze

What ecommerce people can learn from direct marketers

You may be making offers to your customers, but are you leveraging premiums and bonuses as well?

How the football phone saved Sports Illustrated

What the future holds for AI, and how Perry uses AI copywriting already

Down the rabbit hole and through to the silver lining of the semi dismal economy we’re facing

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

...more