DTC Podcast

Ep 202: 5x Your Revenue with a Facebook Group, 40 new creatives a week, and an app with Ash Melwani from Obvi Collagen.

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Hello and welcome to DTC Podcast, I’m Eric Dyck, and today we’re talking with Ash Melwani, cofounder of Obvi collagen

Obvi is disrupting the nearly $10 Billion dollar collagen industry, standing apart from the competition by building a deeper connection to its customers through branding, community, and a gamified customer experience.

https://myobvi.com

In 2022 Obvi’s aiming to 5x its revenue from just two years earlier in 2020 and with ash leading the charge I don’t doubt they’ll get there.

In today’s cast you’ll hear all about:

  • Why you should add a Facebook group to your customer experience and exactly how to leverage it as a nucleus for your brand.
  • How to gamify your cart experience, and why adding complimentary products beats discounting
  • Why Ash tests 40 new pieces of creative every week on Facebook Ads to beat the iOS14.5 blues
  • And how a set it and forget it App with TapCart  produced 10% of their 2021 revenue passively


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