Lionel Ohayon was born in Canada to a family spanning Morocco, Israel, and Spain. This multi-cultural upbringing armed him with the ability to synthesize different inputs and understand complex topics from an early age, and an innate appreciation of hospitality. He founded ICRAVE as a design-build startup in 2002, and several ground-breaking projects later, is now leading the charge in reinventing hospitality experiences like the immersive and otherworldly Las Vegas Sphere, and the anxiety-reducing David H. Koch Center for Cancer Care at Memorial Sloan Kettering Cancer Center.

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