Market Proof Marketing · Lean Into The Market Shift

Kevin Oakley, Jackie Lipinski, and Samantha Matlock (soon to be Kelleburger) discuss what ratio of leads should be that come from corporate marketing for sales agents, the latest data around cancellation rates from Zonda’s webinar, and what happened when a home builder became overconfident in their prequalified leads for an event (Spoiler: No one showed up to the event).

Story Time (1:45)

• Jackie shares the latest home cancellation rate data for April 2022 from Zonda’s Covid-19 Housing Market Update Webinar
• Samantha shares the story of an overconfident marketing and sales team who didn’t feel the need to reach out to their entire interest list.
• Kevin tells a story about why some people don’t want to be next on the interest lists at the moment.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In the News 

• Twitter accepts buyout, giving Elon Musk total control of the company (www.theverge.com)
• Instagram is testing pinned grid posts (www.engadget.com)
• NEW-HOME SALES DROP IN MARCH (www.builderonline.com)
• This agent commissions suit could rock the resi industry (therealdeal.com)
• Adjustable-rate mortgage demand doubles as interest rates hit the highest since 2009 (cnbc.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.