Market Proof Marketing · It’s Time To Show Your Work

Kevin Oakley, Andrew Peek, and Sarah Simmerman argue around the vagueness of using the word “available” to reference homes on builder websites. They discuss what additional words you can have on your website to create more clarity around homes in different stages of construction. Plus Kevin is concerned for any marketers who may have been copying marketing homework from other builders as we shift into a different market and he shares year-over-year data changes for homebuilder website traffic from 2021 and 2019.

Story Time (3:20)

• Sarah explores google analytics 4 and she explains why she loves the new interface and why bounce rates as a metric might no longer be tracked.
• Andrew asks the audience their opinions regarding the phrase “now available” for homes online.
• Kevin shares the awkward story of two builders who may have used “copy/paste” behavior to create marketing content. Plus he shares a few stories from an event he went to where Elon Musk presented. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In the News (19:51)

• Fighting Over a Melting Ice Cube? (zelmanassociates.com)
• How Important is Your Website Structure? (www.doyouconvert.com)
• Google Ads Launches New Performance Max Features (searchenginejournal.com)
• Zillow 3D Home tours now are automatically shared to Redfin (zillow.mediaroom.com)
• Homebuyer Competition Falls for Second-Straight Month, Hitting Lowest Level in Over a Year (redfin.com)
• Strong Gains for Single-Family Built-for-Rent (yeonhousing.org)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.