Market Proof Marketing · How Important Is Attribution Really?

Andrew Peek, Julie Jarnagin, and Bryce Baker discuss what is attribution and how valuable it actually is, why overspending on a struggling community won’t help if there’s no content on your community page, the value of having an HOA, and more!

Story Time (3:17)

• Julie created the word “slumpy” to describe the feeling behind how marketers feel about the conversions slowing down on their website. 
• Andrew has issues with no context attribution leading to large-scale decisions at companies. 
• Bryce asks the team their opinions on HOA’s and what they would be willing to spend for comfort

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In the News 

• April New Home Sales: Mortgage Rates Stunt Growth - Zillow Research (www-zillow-com)
• The real estate frenzy is over (axios.com)
• Google Launching May 2022 Broad Core Algorithm Update (searchenginejournal.com)
• TikTok Launches Branded Mission, A New Way To Crowdsource Creative (searchenginejournal.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.