Market Proof Marketing · Ep 219: Don’t Dismiss Data Because You Hate It

Andrew Peek, Jackie Lipinski, and Jen Barkan discuss the hiring process and expectations for online sales roles and if the recruiting standards are too high? They review the confusion around Bounce Rates in google analytics 3, what can impact the data, and why you shouldn’t artificially inflate data to make yourself or management feel better. 

Story Time 

• Jen shares her concerns about the lack of follow-up thank you emails from potential new online sales specialists.
• Jackie discusses the misunderstandings around bounce rates and why you shouldn't hide from bad data just because it doesn’t fit your ideal views.
• Andrew shares the uniquely aggressive response a company took after receiving a bad review 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In the News 

• Market Proof Awards are Live! Submissions close July 15th so don't wait ( (https://www.marketproofawards.com/)
• How to Observe and Report your Leads, Appointments, and Sales (doyouconvert.com)
• Half of Americans cry at least once while buying a home (zillow.mediaroom.com)
• Elon Musk reportedly declares remote work ‘no longer acceptable’ at Tesla (theverge.com) 
• Semrush’s Top 100 Influencers in Content Marketing [2022] (https://www.semrush.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.