Timestamps 

1:19 - Mistakes Swiss startups repeatedly make when creating a product 

10:03 - How long does it take to build a great tech product?

12:44 - How to acquire customers

17:46 - Bringing new technology to Switzerland

26:22 - What makes a great product?

Biography

Herbert is the co-founder of Kooaba, an image recognition program which he successfully sold to Qualcomm in 2014. Following his successful exit, he embarked on a sailing trip from France to New Zealand together with his wife and two young sons. While at sea, he managed his second venture, Shortcut, remotely. After a 4-year journey, Herbert returned to Switzerland, where he took the position as Principal Software Engineer, Digital Health & User Perception at Magic Leap, a US company specializes in “mixed-reality” applications. Herbert holds a PhD from ETH Zurich and is a published researcher.