Market Proof Marketing · Reverting Back To The Mean

Kevin Oakley, Jackie Lipinski, and Sarah Simmerman discuss “reverting back to the mean”, the story of a builder who turned off their social ads and how it lead to their leads nosediving, the proper way to research new home community names, and more!

Story Time 

• Sarah shares great feedback from the recent launch of a new home builder account
• Jackie reviews the steps every marketer should take when naming a new home community, master-planned community, or multifamily project. 
• Kevin discusses what it means to revert back to the mean. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In the News

• Housing Market Hot but Not a Bubble, Economists Say (zillow.com)
• RoomPlan - Augmented Reality - Apple Developer (apple.com)
• Apple’s iOS 16 spares ad tech further anguish (for now) but more privacy clampdowns expected (digiday.com)
• Ford Is Going to 100% Online, Fixed-Price Sales For EVs (www.roadandtrack.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.