Market Proof Marketing · How Do You Promote Rate Locks & Other FAQs

Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss easy steps all marketers can take to create more content around floor plans. Plus the team skips the news segment of the podcast this week to bring you the most common Frequently Asked Questions from home builder marketers from the last week, including if you should buy more leads now that conversions are down, how to promote rate locks, what should the OSC’s be doing right now, and what you need to know about your cost per lead. 

Story Time 

• Becca is moving to Iowa City and is listing her home soon.
• Julie gives advice on how to hire a creative writer and what questions you can ask around  
• Kevin shares the frustrations of a marketing leader with their on-site sales team who don’t want to have an event due to “low attendance” 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

We Answer “Frequently Asked Questions” from Home Builder Marketers (18:21)

• How to best promote rate locks?
• Should we buy more lead traffic while conversions are down?
• Should OSCs be sending anyone out right now?
• What cost per lead should I be aiming for?

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.