Market Proof Marketing · Volatility is Certain

Kevin Oakley, Jackie Lipinski, and Andrew Peek discuss changes you can make to help improve community page conversion rates, why volatility is certain but anxiety is optional, how Facebook is changing its ads at the end of 2022, the upcoming Market Proof Awards, and why Kevin recently made a community marketing recommendation that he's never made before. 

Story Time 

• Andrew discusses analyzing problem communities and low-hanging fruit for fixing community pages.
• Jackie shares the phrase “Volatility is certain. Anxiety is optional” and how new home marketers can approach this new market. 
• Kevin shares the advice he gave a builder about promoting a community this week that he’s never recommended before.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

We Answer “Frequently Asked Questions” from Home Builder Marketers (29:15)

• Market Proof Awards are Live! Submissions close July 15th. (www.marketproofawards.com)
• Market Proof Academy now LIVE for registration (www.marketproofacademy.com)
• Meta settles with US government over ad targeting-enabled housing discrimination (www.theverge.com)
• Instagram is Testing Age Verification Through Facial Scanning (https://petapixel.com)
• TikTok exec: We're not a social network like Facebook, we're an entertainment platform (www.cnbc.com)
• Housing affordability hits 15-year low as prices, mortgage rates rise (http://zillow.mediaroom.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.