Market Proof Marketing · The $$$ Value of Outbound Calls

Kevin Oakley, Andrew Peek, and Jessie Suggs share how one builder created an online sales outbound call challenge that more than doubled the online sales contribution rate and improved their overall sales goals during what is historically a slower selling season in June. They also discuss how online sales can help with task fatigued on-site agents, the habits of a healthy marketing department, and Kevin recommends watching out for out-of-industry “Ambulance Chasers.”

Story Time

• Jessie shares the positive data behind one builder who ramped up their follow-up process and created more sales through it
• Andrew gets inspired by a real estate marketing video creator. 
• Kevin discuss how incentives only work incrementally and not exponentially. Plus he calls out “Ambulance Chasers”

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

We Answer “Frequently Asked Questions” from Home Builder Marketers

• New Firefox privacy feature strips URLs of tracking parameters (www.bleepingcomputer.com)
• What are Identical Keywords and why they matter for Google Ads (https://searchengineland.com)
•  'EVERYBODY'S-A-WINNER' ERA IN BUILD-TO-RENT GETS A STRESS TEST (www.thebuildersdaily.com)
• Why is my Instagram black? What dark mode does to your background after latest update and how to change it (https://inews.co.uk/)
• Slate blue, black front doors can sell homes for as much as $6,449 more (zillow.mediaroom.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.