Market Proof Marketing · Standing Inventory? Update Your Website.

Jackie Lipinski, Julie Jarnagin, and Bryce Baker share the common home builder website messaging mishaps and why they can hurt your website’s traffic to lead conversion rates if you don’t correct them. Plus they discuss various ways to push incentives, how to get your sales team on the same page, what’s happening with Google’s tracking cookies, and more!

Story Time (2:25)

• Bryce shares the various ways marketers can approach marketing incentives.
• Julie explains why one tone-deaf conversation with her concrete contractor changed her option of the company and if she would recommend them. 
• Jackie reminds builders if you now have standing inventory or will soon, you need to review your website and community pages with fresh eyes.  

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (17:37)

• Ad spend recedes in June for first decline in 15 months, study says (marketingdive.com)
• Demand has been destroyed in advertising technology, says Zillow co-founder (cnbc.com)
• Alphabet reports Q2 2022 revenue of $69.7 billion (9to5google.com)
• Google Ads Automatically Will Switch Some Conversion Actions To Data Driven Attribution (seroundtable.com)
• Instagram rolls back some product changes after user backlash. (nytimes.com)
• YouTube TV hits 5 million subscribers and is looking like the future of cable (theverge.com)
• Google is pushing back its deadline for killing off tracking cookies until at least 2024 (business-standard.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.