The conversation around herd rebuilding has been brewing all year — but is it actually happening? Senior Beef Industry Analyst Lance Zimmerman with Rabo Research (Rabobank) joins me to break down what the data really says about heifer retention and the pace of this rebuild. We’ll look at how recent market disruptions and global trade chatter have shaped producer confidence, what the numbers reveal about the strength of the cow herd, and how long this upcycle could last. Then, we’ll wrap with a bit of Mark Twain wisdom that reminds us to stay humble and intentional as we plan for the future — in both our markets and our ranches.

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