Market Proof Marketing · Where To Start With SEO

Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss SEO considerations to be aware of and the questions you should be asking to set realistic expectations. They review floor plan content you can utilize to keep users on your website, the Zillow and Opendoor announcement, and more!

Story Time (1:43)

• Julie shares the story of a recent customer asking for her testimonial not to be used due to how people might judge her because she thinks she bought at the top of the market.
• Jackie shares some SEO considerations for your website and why it’s not a good idea to cut your ads even if you are ranking on page 1.
• Andrew gives his opinions on SEO and shares the best resources on where to start. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (14:58)

• Beginners Guide to SEO (https://moz.com/beginners-guide-to-seo)
• Where High-Earning Households Are Moving – 2022 Study (smartasset.com)
• 'Zillow launches 'Zillow Surfing 2.0' nationwide to automate floor plans (www.inman.com)
• Meta Expands Automated Ad Optimization Options via ‘Meta Advantage’ Program (www.socialmediatoday.com)
• A Growing Share of Home Listings Are Stale As Market Cools (www.redfin.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.