Market Proof Marketing · Why We Are All In Sales

Kevin Oakley, Andrew Peek, and Jen Barkan discuss why you need to define what success looks like to you in your role, why we’re all in sales (including you Marketing Director reading this), and how storytelling and visual support can help sell more homes.

Story Time (8:20)

• Jen shifts from easy mode to work mode in online sales and her family life.
• Andrew’s new shoes have more content than a new construction home, that’s wrong.
• Kevin is going to run a survey with two different kinds of content around a new construction home. Plus Kevin talks about the value of home equity. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (39:51)

• Online Sales Academy (https://onlinesales.doyouconvert.com/sales-academy/)
• Market Proof Marketing Academy (https://www.marketproofacademy.com/)
• 5 Things Online Sales Specialists Need to Know Right Now (https://www.doyouconvert.com)
• 'Shrinkflation' hits $1 million homes, down 397 square feet since 2020 (https://zillow.mediaroom.com)
• Google helpful content update is now rolling out (https://searchengineland.com)
• What creators should know about Google's helpful content update (https://developers.google.com)
• The US housing market downturn will be worse in 2023, forecasts Goldman Sachs (fortune.com/2022)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.