In the second episode of the instructor series, Steve and Matt discuss Matt's experience opening a gym.  They cover what's involved in making the decision, the qualifications required, targeting your customers, hidden costs, the path to profitability, and affiliation.  A must-listen for anyone interested in moving into Jiu-Jitsu as their full-time career.

Mental models discussed in this episode:

• Habits over Results
  https://bjjmentalmodels.com/habits-over-results/
  
  
• Loss Aversion
  https://bjjmentalmodels.com/loss-aversion/
  
  
• Abundance Mindset
  https://bjjmentalmodels.com/abundance-mindset/

We maintain an online database of the mental models governing Jiu-Jitsu at: https://bjjmentalmodels.com/

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