Market Proof Marketing · 2022 Online Sales & Marketing Summit Highlights

Kevin Oakley, Jackie Lipinski, and Julie Jarnagin recap the 2022 Online Sales and Marketing Summit and share their favorite takeaways. Plus they discuss the preparedness paradox, why local markets matter again, and why having the right answer is not impressive as knowing how to get the next right answer.

Story Time (5:18)

• Julie notices the trend that marketers are analyzing more and more data going into the last quarter of the year. 
• Jackie explains the Preparedness Paradox and how it applies to builders in a shifting market
• Kevin shares why people keep thinking “big fire sales” are always around the corner, why local markets matter again, and the 2022 Summit takeaways

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (31:18)

• Market Proof Marketing Academy | Live and In-Person November 9-10, 2022 in Tampa, Fl  (marketproofacademy.com)
• Lawsuit alleges tech on Zillow website amounts to ‘wiretapping’ (seattletimes.com)
• New law represents ‘seismic shift’ in California housing policy (sfexaminer.com)
• The U.S. Is Running Short of Land for Housing (wsj.com)
• Google Chrome Hints to Block Various Ad Blockers In Coming Years (digitalinformationworld.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunesFollow on SpotifyListen On Stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.